Winning Ways: A Member Experience Programme Designed by Credit Unions, For Credit Unions
Closing Date for Applications: 30 April 2025
Contact: [email protected]
Metamo, in partnership with Amárach Research, is delighted to launch the Winning Ways Member Experience Programme for 2025 – a sector-leading initiative designed exclusively for Credit Unions in Ireland.
This pioneering research programme has been developed by Metamo and Amárach Research with one clear goal in mind, to help Credit Unions deliver superior, data-informed member experiences that align with their strategic goals while staying true to the co-operative ethos.
Why Winning Ways?
As the financial services landscape continues to evolve shaped by shifting member expectations, digital disruption, and regulatory change. Credit Unions must stay ahead of the curve. Understanding your members’ needs, behaviours, and satisfaction levels has never been more critical.
Winning Ways delivers this and more with deep, actionable insights that empower Credit Unions to adapt and thrive.
What You’ll Get as a Participant
Each Credit Union that participates in Winning Ways will receive:
- Survey of 1,000 members – Tailored to your CU and distributed under your brand.
- Localised Results – Rich insights specific to your membership base.
- Peer Comparisons – Understand how your CU performs relative to others.
- National Benchmarking – Results benchmarked against a separate nationally representative sample and a 1,000-person non-member survey.
- AI-Powered Insights – Our AI tools analyse open-ended questions, generating practical strategies and even marketing suggestions based on real member stories.
- Dedicated Dashboard – Receive a dashboard of data to support strategic planning and day-to-day decision-making.
- Sector-wide Analysis – Aggregated results from all participating CUs, helping to identify sector-wide opportunities.
The use of AI
This year’s programme incorporates advanced AI tools to interpret qualitative feedback at scale, turning rich member narratives into powerful, story-based strategies. Participants can expect actionable outcomes that are practical, insightful, and aligned with their CU’s goals.
Who Should Join?
If your Credit Union is committed to placing members at the heart of everything you do, and if you value data-led decision-making, then this programme is for you. Whether you’re seeking to refine your member service, launch new products, or simply better understand your community, Winning Ways is the strategic research solution you’ve been looking for.
How to Get Involved
🎯 Deadline for applications: 30 April 2025
📩 Email: [email protected]
Spaces are limited and demand is high. Don’t miss this opportunity to gain unparalleled insights into what matters most to your members.
Metamo by Credit Unions – For Credit Unions.
Let’s build a better future for our members, together.
